Skip to content

Experience Matters

Events and campaigns run on tight timelines. We manage the details for you. 

We make it easy to find you the right product

As a distributor, our role is to connect you with the best products and suppliers in the industry, while you focus on your event, campaign, or brand strategy.

By partnering directly with leading manufacturers and supplier networks, we manage all the details for you:

  • Product Sourcing
  • Decoration & customization
  • Quality Control 
  • Logistics & Delivery

Instead of dealing with multiple vendors, you get one partner who can access hundreds of thousands of items, negotiate competitive pricing and ensure everything arrives on time and on brand.

The numbers speak for themselves

25+
Years In Business
3000+
Suppliers
1.2m +
Products

Our History 

We've been there, done that and look forward to helping you. 

For over 25+ years, swagger has been a leader of the apparel & promotional products industry in Atlantic Canada. 

In 2014, swagger was welcomed as division of m5, Atlantic Canada's largest locally owned, marketing & communications agency, who understand the importance of personalization in boosting your brand's presence.

We offer customized solutions that meet the needs of Atlantic Canadian businesses and events. From uniforms and personalized outerwear to products for every need, we source & create merch that's made for local tastes.

Discover Our Corporate Family

There's more than meets the eye with swagger. We're part of something bigger and awesome!

As part of the m5 Group of Companies, we have a strong sense of how your swag fits into a bigger brand story. Products are strategically chosen, insight-driven and built to support your overall marketing and content efforts. 

m5_Logo_TheAgency_4x3

m5 is one of Canada’s largest independent marketing agencies and offers all the services you’d expect!

They specialize in Strategy & Planning, Creative Services, Media Planning & Buying, Website & Digital Development and more!

PrimeLogo_colour_2023

Prime Creative is a collective with one objective – to deliver exceptional results!

They ensure you have every big agency resource at your side plus a level of client service normally found at a smaller agency. It’s a best of both worlds approach!

MQO-logo-BL

MQO is a full service market research, polling, engagement, and applied A.I. services company. 

With Quantitative & Qualitative market research methodologies, they build tailored research program among our online, face-to-face, phone/mail, and innovation approaches to inform your decisions.

safe & salty-1

ATN helps clients create clear, evidence-based strategies through close collaboration, in-depth interviews, focus groups, and digital tools.

They specialize in inclusive economic development, workforce planning, and strategic communications.


Our team

Meet the awesome folks who help you look like a branding hero!

1763570114822

Bryant White

Sales & Operations Manager

Bryant lives at the intersection of “That would look amazing on a hat” and “Yes, we can deliver 500 of them by next Friday."

Equal parts relationship builder, logistics ninja and marketing wizard, he juggles client calls, supplier negotiations, production timelines, and last‑minute size changes without breaking a sweat.

1540296332068 (1)-1

Natasha Sullivan

Office Manager

Natasha is the not-so quiet engine behind the scenes, keeping suppliers in line, and invoices moving along. Equal parts air-traffic controller and team cheerleader, she  handle everything from “Where’s that PO?” to “when are you delivering that product?” without missing a beat.

If the place feels organized, welcoming, and weirdly under control, you can bet she's the reason why.

Picture2-1

April Harvey

Accountant

April keeps the numbers honest and the surprises to a minimum. Equal parts spreadsheet whisperer and reality check, she tracks every invoice, reconciles every cent, and gently reminds us that “budget” is not a suggestion.

When the books balance, the bills are paid, and year-end does not cause a full meltdown, you can bet she making it all add up.

1778967815805

Sam LeDrew

Inside Sales Representative

During high-seasons, Sam is the behind-the-scenes glue, keeping projects on track, details in line, and everyone actually talking to each other.

Equal parts calendar wrangler and professional follow-up artist, they chase approvals, update timelines, confirm shipments, and somehow remember who said what in which meeting. If things seem to magically come together right when they’re supposed to, you can bet he was orchestrating it.

RICHARD HEADSHOT

Richard 'Notso' White

Director of Barketing & QA 

Meet the one in charge of sniffing and snacks. Richard specializes in greeting visitors, boosting morale, and inspecting every box that comes through the door.

Equal parts tail-wagging welcome committee and unofficial therapist, he attends important meetings (on laps), stars in photo shoots, and performs destructive testing on products to make sure they can stand up to anything.


Want to chat? We'd love to hear about how we can help.